Bulk SMS messaging is a legacy description for application-to-person SMS messaging services. It refers specifically to the sending of a large number of SMS messages to the mobile phones of a predetermined group of recipients.
Today the application-to-person SMS messaging services have evolved to include bulk SMS messaging alongside the sending of single messages (such as one time passwords and delivery notifications), interactive messaging (such as group messaging services), and incoming number services (such as mobile marketing campaigns, voting or information lines).
A defining characteristic of bulk SMS messaging is that businesses and organizations can make use of one or more solutions to send and receive SMS messages, namely; a mobile phone application, a software program, a web interface, or integrate an SMS API with their website or system. These bulk SMS messaging solutions interface with service providers’ SMS gateway to ensure the delivery of messages to mobile phone numbers anywhere in the world.
An SMS gateway acts as a relay between the mobile network operators and a wireless applications service provider. These SMS gateways allow for SMS traffic to distributed via a direct connection to the SMSC (Short Message Service Centre) of mobile network operators and then onto a recipient’s mobile phone number.
The uses of bulk SMS messaging is continually evolving as a new business or public benefits needs are identified. From large scale businesses to small enterprises, community groups to educational institutions, bulk SMS messaging provides a cost-effective solution for managing communications with small or large contact groups.
Before commencing with the sending bulk SMS messages it is important to note that you must comply with the regulations specific to your country and the country to which you are sending SMS messages.
Among the reasons why marketers consider SMS marketing important, you can hardly find any weak points. Here are some main factors in choosing SMS marketing:
While traditional media such as print and TV have proven they can reach a worldwide audience, their effectiveness is diminishing. As for website and social media marketing, it too is effective, although time-consuming, and requires detailed attention.
Bussiness SMS solutions (bulk SMS), on the other hand, has an innate ability to reach almost anyone, anywhere across the world with minimal effort for the business. As such, over the last few years, its use as a marketing tool has skyrocketed to heights.
Once configured via an SMS service provider, sending mass SMS messages is almost instantaneous. This enables information to travel across the globe with the highest rate of readability of any marketing method/technology. In fact, 95% are read within minutes of the message being deployed.
Other forms of marketing often suffer from a high degree of wastage, with regards to reaching the right customers or demographic. Bulk SMS, however, does not, as messages can be sent directly to the intended audience. Furthermore, thanks to that targeted nature, the read rate/open rate of SMS marketing is as high as 98%
Composing a 160-character message and sending it to multiple recipients is a relatively quick and simple process, saving businesses time and resources. Furthermore, software such as our MTX platform is extremely easy-to-use to use, enabling contact lists to be created and messages to be sent in a matter of minutes. Find out more about how to send bulk SMS from your PC.
Unlike email and social media mass sms will not get lost in filters. This means that by using a bulk SMSservice businesses and organisations can reach almost anyone with a phone number. Of course, there are laws that must be taken in account and senders should be familiar with key elements of the SPAM Act before conducting an SMS campaign.
Compared to the costs of marketing via TV, and print which is high for any business bulk SMS is highly cost effective, with messages costing as little as a few cents. As such, this solution is not only more cost effective but also offers a much higher ROI. That means, even with a small budget a start-up could reach thousands of potential customers quickly with little effort.
It is reasonable for sending value-based messages for example where the beneficiary of your messages has some sort of business/business association with you. A few features of this benevolent sort of administration are :
Individuals even in DND rundown can get your messages
We welcome bulksms partners throughout India and invites everyone to be a part of the our one of the fastest growing company. We, at SMSRootIndia offers cheapest bulk sms packages to encourage more and more bulk sms resellers and partners. Our White lable reseller sms panel offers all our resellers to manage their clients on their own by maintaining their own brand name. They can easily maintain their own brand without letting their customers know about the Source providers.