Every brand has a mandate to attract new customers at all times. Indeed, attracting new customers is one sure way to guarantee funds without going bankrupt.Everyone has an opinion about the way their customers feel towards them. The more you show that you care about your customer, the more they’ll likely want to continue patronizing you and recommending new customers.
With that in mind, providing good customer service to your clients should naturally be a major priority in your day-to-day schedule.
⇒Here are some tips for Customer Relation:
1. Respond to Clients as Soon as Possible
Speed is everything, especially when a client is requesting something that’s time sensitive. When you respond to your clients swiftly, they are satisfied and will hold nothing back at recommending your brand.
2. Keep Clients Updated
Let your customers know what you’re working on and how things are progressing, give them reinforcement that they’re involved. Hence, you must bring your customers up to date – always.
3. Show Them You Care
Put your customers first. It’s rare to find good customer support, but you can get a jump on the competition and attract new customers by focusing on this crucial area of your business. Show them you really care and you will earn their patronage.
4. Listen Carefully
Do you clearly understand the needs of your customer? Listening intensely to what they have to say creates a great rapport.
5. Understand Your Customer’s Needs and Meet Them
Listen to the “voice of the customer” and take action accordingly. Listening to customers can be done in many ways. For example, using feedback forms and satisfaction surveys. Listen to ensure decisions benefit the customer as much as your company.
6. Be Consistent
Customers expect consistent quality of service. Acting nice today and acting nasty another day will only scare your customers away. Be consistent and follow through. Let them know that consistency is really what you are about.
7. Open Communication Channels
The customer wants to contact you in many ways – face to face, by mail, phone, fax, and email – and will expect all of these communication channels to be open and easily accessible. Therefore, put in place adequate measures to be reached when you are needed.
8. Reward Customers
Put in place an adequate reward system for your customers. When you do this, you increase the confidence customers have in your brand. Reward them adequately and on time for that which you have gained from them.
9. Know Your Customer Value
One way to know this is to interact highly with your customers. When you are close to them, you are able to draw an inference on what they want. Mingle closely with them to gain whatever information necessary.
10. Stay in Contact
Encourage customers by staying in touch with them through a blog, newsletter, or some other means that affords ongoing communication. Just ensure that you keep the conversation going.
11.Don’t Make Promises Unless You Intend to Keep Them
Reliability is crucial to any good relationship and good customer service is no exception. Think before you make promises – because nothing annoys customers more than a broken one.
12. Deal with Complaints
No one likes hearing complaints, so it’s little wonder why many hate when folks complain. Deal with customer complaints maturely and you will reap the benefits of good customer service.
13. Be Helpful – Even if There’s No Immediate Profit
Be open to being helpful at all times. Do not be nice only when there’s a reward in it for you. Helping your clients, even when they least expect it, will impress them and build their trust in you.
14.Take the Extra Step
If you want to provide good customer service, go beyond what your clients want. Going the extra mile surely adds a sense of satisfaction.
15. Stay Loyal
Loyalty is key to attracting new customers. When your existing customers know that you are loyal, they hold nothing back when it comes to introducing new customers to you and your business. This is marketing that is done passively for you.
16. Introduce Promotions
In a bid to get your customers glued to your brand, introducing mouth watering promotions can act like magic. Promotions that provide true savings and value causes current customers to introduce others to you and your business in an effort to pass those savings along.
17. Throw a Party
Here’s a thought. Why not throw parties for your customers? It’s an opportunity for customers to meet, for you to cultivate relationships with them, for you to gain an understanding of what they want and why they purchased from you, and it builds a sense of community – they might even bring a friend. Lexus, the luxury vehicle division of Toyota Motor Corporation, has programs such as this in place.
18. Keep Them Up to Speed
If the need for you to raise prices occurs, inform your customers in advance. Their feedback will serve as a good measure to know if they welcome the change or not and it also provides them the opportunity to make purchases prior to the price hike.
19. Be Appreciative
Say thank you at all times for your clients’ patronage. Never feel above being thankful. After all, you are in business because of them.
20. Build Trust
There are various ways in which you can build trust and providing consistent value is one of them. Decide which works best for you and carve a niche around it.
Master these items above and before long, you’ll be amazed at how loyal your customers become to your brand. Never forget that more customers, equals more profit. Therefore you have all the opportunity in the world to increase your customer base by putting in place top notch customer service.
1. MAKE IMPROVEMENTS TO YOUR BOTTOM LINE.
Introducing a CRM platform has been shown to produce real results – including direct improvements to the bottom line. CRM applications have a proven track record of increasing:
Average Percentage Improvements Reported by Salesforce Customers
Source: Salesforce Relationship Survey conducted 2014–2016 among 10,500+ customers randomly selected. Response sizes per question vary.
2. IDENTIFY AND CATEGORIZE LEADS.
A CRM system can help you identify and add new leads easily and quickly, and categorize them accurately. By focusing on the right leads, sales can prioritize the opportunities that will close deals, and marketing can identify leads that need more nurturing and prime them to become quality leads.
With complete, accurate, centrally held information about clients and prospects, sales and marketing can focus their attention and energy on the right clients.
3. INCREASE REFERRALS FROM EXISTING CUSTOMERS.
By understanding your customers better, cross-selling and upselling opportunities become clear — giving you the chance to win new business from existing customers.
With better visibility, you’ll also be able to keep your customers happy with better service. Happy customers are likely to become repeat customers and repeat customers spend more — up to 33% more according to some studies.
4. OFFER BETTER CUSTOMER SUPPORT.
Today’s customers expect fast, personalized support, at any time of day or night. A CRM system can help you provide high-quality service that customers are looking for. Your agents can quickly see what products customers have ordered, and they can get a record of every interaction so they can give customers the answers they need, fast.
A CRM can improve your customer’s experience across customer service, marketing, and more.
5. IMPROVE PRODUCTS AND SERVICES.
A good CRM system will gather information from a huge variety of sources across your business and beyond. This gives you unprecedented insights into how your customers feel and what they are saying about your organization — so you can improve what you offer, spot problems early, and identify gaps.
6. Enhanced relationships with customers.
From prospect to lead to customer, their journey is captured in the CRM. These insights put you in a better position to recognize people, their needs, and how your business can work for them.
7. Lesser data entry.
CRM lets you automate mundane tasks like creating leads from signup forms and sending welcome emails to new leads. Spreadsheets demand data entry; CRM minimizes it.
8. Better communication.
The CRM system becomes a single source of truth for every member of your team. No information gaps, no back-and-forth—the customer hears a consistent voice from your business.
9. Healthier pipelines.
Being able to visualize your pipeline makes it easier for you to prioritize deals and pick them off diligently. As a result, your pipeline stays clog-free and you remain committed to the bottom line.
10. Higher revenue.
Because you have a well-rounded view of your customer at all times, you can cross-sell and up-sell at the right moments, with higher success rates. This also reduces the chances of attrition.
11. More collaboration = a strong business.
Information in the CRM is useful not just for your sales team, but for marketing and support too. They can plan campaigns and respond to tickets better using a sales context.
In this blog, we are covering, not just CRM, but marketing automation also. We are cover all the topics sales and marketing related, from the software to the industry at large. The inability to develop and execute a clear CRM strategy is a major, if not leading, cause of CRM failures.
By creating strong guidelines it’ll have a framework that will support your business objectives. It’ll also help with workers training and onboarding.
CRM should cover three main facts:
- CRM Vision
- CRM Strategy
- CRM as a Team Unifier
A CRM vision tells peoples to across your business what the purpose of the CRM is and also about the goals they are aiming for using the CRM. This step is about defining the importance of the CRM in business terms and ensuring that vision is rolled out across your organization.
We can also try these following steps:
Define goals and objectives in terms of operational excellence, product leadership and customer personalization.
Define by Tactical CRM which focuses on buyers data to derive short-term profitability.
If you have been using a CRM for a while, you probably know how messy the records can get inside your system. That’s why we need to come up with a CRM strategy that has customer experience and simplicity at its heart.
Your personalization efforts will more successful because your data is clean and updated from time to time. You also need to enforce business-wide data entry standards. You can start to make your data up to date by eliminating duplicate data and CRM insight has a feature to prevent and merge duplicates. Sometimes you need extra fields to hold all the required info about your terms needs to succeed.
CRM as a Team Unifier:
Point is when you are using Insightly with your other apps to help you to run your business. Some businesses try to consolidate that creating, maintaining and leveraging a single view of the customer is hard to achieve internally. By using this import/export functions which never really keeps data updated, a duplicate breeding ground or we can say one-way data pushes.
For that, there is one another solution available and that is by using a third party data synchronization applications. Those applications connect your apps together and keep them up to date in real time with new updated prospects and customer data.