Flexible, end-to-end support services to reduce ongoing cost of ownership and improve user experience.
The goal is to reach out to leads who have shown interest or fit the description of their target customer, in hopes of providing them with a solution that results in them purchasing your product or service.
As an inside sales rep, you would be responsible for maintaining existing client relationships. You are the main point of contact for your company’s clients, and are expected to retain their business and build a strong business relationship. In recent years, there has been a significant shift in sales activity from outside—or traditional—sales to inside sales, where inside sales are now considered more effective and efficient when used in tandem with inbound marketing strategies.
Outside sales is considered as a traditional method in that it is face-to-face, done primarily outside of the office in direct interaction with their customers. An outside sales rep will typically spend more time in their customers’ offices than in their own. In order to be successful in outside sales, you’ll need to be self-motivated and goal oriented in meeting your own deadlines with little to no supervision.
As team-based sales operations are becoming a more common strategy, working in sales support does precisely what it’s title suggests: you work to support the sales reps. Working primarily “behind the scenes,” sales support takes care of the details to help sales reps—those who perform client-facing roles like outside sales—close their deals faster. This is a dynamic role, capable of cutting time and costs from the company budget. Sales support can be responsible for a number of duties such as investigating leads and creating customer profiles, analyzing data, and performing research.
Working in client services is similar to working in inside sales. As client services, your responsibility is to work with customers to ensure their needs are met and to nurture a strong business relationship. By ensuring customer satisfaction, client services work to increase company growth through the existing client base. If you like to go beyond what is asked of you, create real relationships, and are always asking the right questions, then this role may be the right fit.
Lead generation/development is responsible for conducting research and networking to make new business contacts. The right research could lead you to discover untapped sales potential. You’ll also be responsible for assessing the viability of the connection and to what extent it’s worth pursuing and forecasting potential results. With growing technology, there are a number of ways to generate leads through inbound marketing techniques such as eBooks or blogs.
Business Development Managers bring in new business for your company through a number of methods ranging from cold calling to door to door. Like outside sales, they most often make their sales face-to-face. To succeed in this role, you’ll need to be consistently bringing new sales and clients to the company.
Account Managers are responsible for focusing on existing accounts. In addition to ensuring the needs of their clients are met, an account manager will find creative solutions and innovative techniques to continue selling their company’s services. The main goal for an account manager is client retention.
At this point, it is clear there are a number of different types of sales roles. Now that you’ve done your homework, it’s time to think about what skills and qualifications you have to determine where you may fit in. If you’re still unsure, you may want to consult a sales recruiter.
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