Trade shows are a great way to interact with potential partners, increase brand awareness, and demonstrate your brand’s value compared to competitors’. Many wholesalers, distributors, and retailers attend trade shows with the intent of finding new brands to partner with that will bring them sales revenue.
Use this platform to its full potential and make as many impressions as possible. Trade shows are also a great opportunity for creating brand recognition and awareness. Things to consider during your next upcoming trade show include how your booth and displays will look, what types of interactions you’re looking to make, and what information you want to convey.
Promotions are another great way to separate yourself from the competition. Sometimes, supply chain partners or consumers won’t realize the full value of your brand without a little help. Use promotions to give them that extra push towards choosing your product. Examples of promotions include temporarily reduced prices or in-store displays that grab attention, build brand awareness, and ultimately incentivize people to choose your product over others.
An often overlooked aspect of marketing to supply chain partners is building mutually beneficial relationships with them. As great as your product may be, retailers or distributors will be reluctant to partner with you if they don’t believe that carrying your products will provide them with more revenue than others.
In order for your relationship with your partners to be the most beneficial, make sure that there is frequent communication and accountability on both sides. Building a strong personal relationship will go a long way in securing valuable shelf space.
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